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Callaway Top Golf Brands
National Sales Meeting
Frisco, Texas – 2023
Callaway Top Golf Brands
National Sales Meeting
Frisco, Texas 2023
Event: Top Golf Brands National Sales Meeting – 2023
Venue: Omni PGA, Frisco Texas
Audience Size: 450
At the Callaway Top Golf Brands National Sales Meeting, Callaway announces its new lineup of products for the upcoming year along with an outlook of golf and Callaway’s position in it. The event is filled with product innovation and forward thinking, the set had to match.
The Visual i team and the Director of Brand Experience at Callaway Golf worked alongside eachother to create a set that matched the vision of the event.
All around the set had a quantity of 6 LED video walls. The video walls were sized to 4’ 11’’ x 11’ 5-3/4’’ acting as a backstop to the stage and being extension to the blended projection screens. The additional canvas space was incredibly useful for providing product stats.
The set was in-the-round, all framed by a flown truss cage, hanging lights, projectors, and screens. The set featured two 30’ x 10’ front projection screens that were blended by and powered by Panasonic PT-RQ25KU Laser Projectors. The lighting workload for the event was powered by Aryton Diablos and High End Systems Solaspot 1000s. These fixtures excelled at creating the desired atmosphere for the event.
Outside of the general session, Visual I provided equipment and technicians for the breakout sessions and the Sales Awards Dinner.
